Terms and Conditions


The website is owned by Spotlight on Management Limited (SoML), a company registered in England and Wales – registration number 02143338 – with its registered office at 23 Laleham Court, Eastbourne, East Sussex, BN21 2LQ, UK

Use of this website is dependent upon your acceptance of the following terms and conditions and of our cookies and privacy policies. By continuing to browse and use the website you are deemed to have agreed to be bound by them. If you do not agree with any aspect, please leave the website.

Intellectual Property

Unless otherwise stated, all intellectual property rights to the website’s concept, content, designs, photographs, videos and structure, including trademarks, trade names, logos and service descriptions, are owned by or licensed to SoML. Inclusion on the website cannot be construed as conferring any licence or right of use by any third party. You may not use any material from the site in any way that infringes intellectual property rights.

You are not permitted without written consent to extract, reproduce, download, republish, display, post or transmit any part of this website with a view to profit or gain.

Data Protection and monitoring

Through your continued use of this website you agree to our use of the personal information you provide and to our monitoring activity as laid out in our cookies and privacy policies. These comply with the UK law and international practice.


While we take all reasonable steps to maintain the security and integrity of this website, the nature of the internet is such that we cannot and do not guarantee that personal information will not be intercepted and decrypted by others. Services

Website availability

We make every effort to maintain the operational integrity and uninterrupted accessibility of the website. However, elements of the service are outside our control and some down time may be unavoidable. We cannot accept responsibility for delays, defects or service failures or for any consequential issues arising from such problems.

All website services are provided without warranty or guarantee unless specifically stated. We reserve the right to restrict or suspend access without notice.

Website content

We undertake to update the website regularly, and take reasonable steps to ensure that all information is current and accurate within its context.

The website is based on the Corporate Signpost Toolkit (CST) - a management tool that stimulates creative strategy and lateral thinking. It is intended for use as an aid to brainstorming in a business, educational or career-related environment. Through the use of images, it facilitates access to the user’s subconscious knowledge and circumvents the restrictive effect of language and peer pressure. It sparks ideas.

The Business Adept card images and supporting narrative are selected at random. There is no guarantee of relevance. They are offered as triggers for the user’s own thought processes. Although they may prompt outstanding new insights and inspiration, the user is drawing on his/her own knowledge/experience and is responsible for any resultant conclusions.

We would not recommend taking action purely on the strength of such intuitive conclusions, without suitable intellectual analysis.

The tool is not predictive and cannot convey advice of any description.

SoML disclaims any responsibility for (a) the relevance of the images/narrative, (b) any specific interpretations by a user, whether subject or facilitator, or (c) any advice that might be given or assumed on the strength of such interpretations.

Users shall not misrepresent to any third party the qualities and purpose of the website, the images, the narratives or their capabilities.


Visitors are welcome to access the public areas of the website and to take advantage of the Free Trial business problem analysis. The Free Trial may be employed twice, after which the visitor will be asked to subscribe to membership.


On payment of the subscription charge, a member will be admitted to the membership area, which provides unlimited access to:

  • available insight formats, currently: Various business / career analysis insight formats
  • standard user on-line tutorials
  • help with interpretation
  • related additional content

The subscription charge is one-off and, except for circumstances outside our control, guarantees membership for one calendar year. Beyond that membership will continue indefinitely without guarantee at no extra charge. We reserve the right to discontinue any account on which there has been no activity for at least 12 consecutive months.

If the website is to cease operation, we will give due notice to members.

Advanced Tutorials

For those members who wish to facilitate group exercises or to add Business Adept Cards (or the Corporate Signpost Toolkit) to their professional repertoire as coach, mentor, counsellor or consultant, we provide a range of advanced on-line tutorials that will enrich their knowledge and skills in the use of intuitive methods.

Access to these tutorials may be purchased via the website. Intellectual property rights remain with SoML and access to the tutorials does not confer any right to extract, reproduce, download, republish, display, post or transmit any material with a view to profit or gain.

Quality Code is providing a service which is very subjective. Although we aim to provide high quality presentation and pertinent, constructive insights, in the end it is the user’s interpretation that counts and we cannot hope to anticipate or match that. Part of the exercise is to accept the potential validity of any image/narrative that is displayed – even if it seems inappropriate – and ask the question “if this were true, what would it signify?”. Users must form their own conclusions. We do not offer advice or instruction about specific issues.

Please contact us via the link provided, if within 30 days you are dissatisfied with our membership service. We will at our discretion refund up to 100% of your payment.

Any unresolved dispute will be referred to an independent adjudicator.

Viruses, Hacking and Other Offences

You must not:

  • misuse this website by knowingly introducing viruses, worms, logic bombs or other material which is malicious or technologically harmful
  • attempt to gain unauthorised access to this website, the server on which this website is stored or any server, computer or database connected to this website
  • attack this website via a denial-of-service attack or a distributed denial-of-service attack

By breaching this provision, you would commit a criminal offence which we will report to the relevant law enforcement authorities and we will cooperate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use this website will cease immediately.

We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of this website or to your downloading of any material posted on it, or on any websites linked to it.

SoML cannot warrant that this website is free of viruses or technical defects of any description and will not be responsible for any technical problems arising from the use of this website.

Acceptable Use Standards

You may use our website only for lawful purposes. You may not use our site:

  • to transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation, for example ‘spam’.
  • to transmit, or procure the sending of any material which is: defamatory of any person, obscene, offensive, inflammatory, sexually explicit, promotes discrimination or harassment based on sex, sexual orientation, gender reassignment, marital or civil partnership status, race, age, religion or disability, infringes any copyright, database right or trade mark of any person, is likely to deceive any person, is in breach of any legal duty owed to a third party (for example, the duty of confidence), is threatening or abusive, is likely to harass, upset or embarrass any other person, misrepresents your identity, or advocates or promotes any unlawful act.

We will determine, in our absolute discretion, whether there has been a breach of these Acceptable Use Standards through the use of our website. If a breach of this policy has occurred, we may take such action as we deem necessary.

Failure to comply with these Acceptable Use Standards constitutes a material breach of these terms and conditions and may result in immediate withdrawal of your right to use our website.