Once upon a time, at a high-level, motivational conference the managers of a branch of a multi-national corporation were exhorted to be more creative in developing innovative products and services to turn around a slump in local business.
One year later, having failed to recover, the branch was closed down.
No-one had explained HOW to be more creative!
True creativity is elusive, being reliant on intuition more than intellect. While successful entrepreneurs have the freedom to follow gut hunches, for the rest of us intuition is vigorously suppressed – despite our being encouraged, rather incongruously, to “think outside the box”. Duh!!!
Intellect and intuition together make a potent combination. This book seeks to redress the balance by suggesting ways to engage intuition and creativity with confidence and ensure your business management skills reach Business Adept level.